Marketing and Human Resource Management

Marketing and Human Resource Management is a comprehensive program designed for HR professionals and managers seeking to enhance their expertise in human resource management. The program covers strategic HR planning, talent acquisition and retention, employee relations, performance management, and organizational development. Participants will develop the skills needed to effectively manage human capital and drive organizational success. This program is offered by Festari, providing quality professional education and development opportunities. Upon successful completion, participants will receive Associate, Proficiency certification, demonstrating their mastery of the program content and readiness for professional practice.

12 months
120 credits
Online|In-Person
Marketing and Human Resource Management

Program Overview

Marketing and Human Resource Management is a comprehensive program designed for HR professionals and managers seeking to enhance their expertise in human resource management. The program covers strategic HR planning, talent acquisition and retention, employee relations, performance management, and organizational development. Participants will develop the skills needed to effectively manage human capital and drive organizational success. This program is offered by Festari, providing quality professional education and development opportunities. Upon successful completion, participants will receive Associate, Proficiency certification, demonstrating their mastery of the program content and readiness for professional practice.

Learning Outcomes

  • Demonstrate effective leadership and management skills in professional settings
  • Apply strategic planning and decision-making frameworks to organizational challenges
  • Lead teams and projects with strong communication and interpersonal skills
  • Develop comprehensive marketing strategies aligned with business objectives
  • Analyze market trends and consumer behavior to inform strategic decisions
  • Execute effective sales and customer relationship management practices
  • Implement effective recruitment, selection, and talent management strategies
  • Navigate employment law and regulatory compliance in HR practices

Admission Requirements

  • Completed application form with all required documentation
  • Valid identification document (National ID, Passport, or Driver's License)
  • Recent passport-sized photograph
  • Minimum educational qualification: WASSCE with passes in at least 3 subjects (including English and Mathematics)
  • Relevant work experience may be considered (for mature applicants)
  • Ability to commit to the program duration and attendance requirements
  • Access to required technology and internet connection (for online/hybrid programs)

Note: Additional requirements may apply based on specific program needs. Please contact our admissions office for detailed information.

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