Business and the Marketing Environment

Business and the Marketing Environment provides marketing professionals with advanced knowledge and practical skills in modern marketing strategies, digital marketing techniques, consumer behavior analysis, and brand management. The program equips participants with the tools and insights needed to develop effective marketing campaigns and drive business growth in today's competitive marketplace. This program is offered by Festari, providing quality professional education and development opportunities. Upon successful completion, participants will receive Associate, Proficiency certification, demonstrating their mastery of the program content and readiness for professional practice.

• Develop comprehensive marketing strategies aligned with business objectives
• Analyze market trends and consumer behavior to inform strategic decisions
• Execute effective sales and customer relationship management practices
• Earn Associate, Proficiency, Professional, Advanced Professional, Executive recognition upon successful program completion

• Completed application form with all required documentation
• Valid identification document (National ID, Passport, or Driver's License)
• Recent passport-sized photograph
• Minimum educational qualification: WASSCE with passes in at least 3 subjects (including English and Mathematics)
• Relevant work experience may be considered (for mature applicants)
• Ability to commit to the program duration and attendance requirements
• Access to required technology and internet connection (for online/hybrid programs)

Note: Additional requirements may apply based on specific program needs. Please contact our admissions office for detailed information.